Using non-standard or special character
sets within the web page html title and Meta description tag is
apparently a growing craze in lots of industrial sectors.
The concept is that by using eye-catching special characters or unicode in title or description tag,
searchers focus first is drawn to those websites in search engine
result pages, even instead of results that may be above of them.
The
method of optimizing Meta tags to increase click-through-rate isn’t a
latest one and has been utilized in Pay-per-click advertising for good
impact, but where PPC ads need to go through an authorization procedure
(where lots of methods are outlawed) Meta tags and search engine organic
results don’t, so limits can be pushed much further. Read more. http://www.revenuel.com/using-special-characters-unicode-title-tag-meta-description/
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